Marketing steps We will talk about the steps of product marketing. You may have great difficulty in marketing your products and convincing people of your products on this topic.
I will give you the best steps to market your products.
marketing steps to convince any customer to buy your products
Product Marketing Steps
You may struggle a lot in marketing your products and convincing people of your products in this topic. I will give you the best steps to market your products.
1). Address the consumer’s feelings instead of using logic.
It is easy to persuade a customer to buy using emotion, while it is difficult to persuade him to buy using logic.
For example, a marketer tells a customer that buying a Mercedes will make him someone special and eye-catching
(focus on emotion)
Better than saying that this car is economical and powerful
(focus on logic)
2). Avoid gossip and focus on the most important features of the product.
Try not to bother the customer by mentioning boring details about the product.
For example, you are a real estate marketer. You should not burden the client with details about the house, such as the quality of the paint, the quality of the wood used, and the quality of the trims. It is better to talk about the benefits that are important to the customer, such as the large area of the house and easy access to it, as this is closer to convincing the customer to buy.
3). Create a compelling reason for the customer to buy your product.
The marketer must create a compelling reason for the customer to buy his product. This reason should be in the form of a unique benefit that your product brings to the customer.
For example, you are a marketer of a contracting company that makes an offer to a government agency in order to construct a block of buildings for that agency in a period of time. No other contracting company in the market will be able to complete this project in this record time.
4). Make the benefits of the product tangible.
The customer usually ignores the abstract benefits and tends to the tangible benefits expressed in numbers.
For example, you are a marketer of raw materials. It is wrong to tell your customer that your purchase of this transaction for raw materials from our company will save you costs (abstract), but you need to tell him that your purchase of this transaction will save you 25% of the purchase cost and you can explain to the client how it will save transaction costs purchased (concrete) marketing steps .