What are the three types of SEO?
The types of search engine optimization
The types of SEO
we tell you all about the types of SEO. But did you know that there are three types of SEO? Did you know that we are here to help you in all areas of SEO to improve this Google PageRank?
The three types of SEO are:
- On-page SEO : anything on your website pages – blogging, product copy, web copy.
- Off-page SEO : Anything that happens away from your website helps with your SEO strategy – Backlinks.
- Technical SEO : Anything technical that is done to improve search rankings – Site indexing to aid in automated crawling.
Let’s look at these in more detail and show you how SEO Content Connection helps you with all of them.
What is on-page SEO?
On-Page SEO The short answer is all the copies on your website pages that help you rank. SEO-adjusted blog content, title tags, image alt tags, and internal links between related content.
Google’s search engine is still looking for keywords on your websites to match the search queries it is running. From the white paper on How Does Research Work?:
Next, the algorithms analyze the content of web pages to assess whether the page contains information that may be relevant to what you are looking for.
The primary indication that information is relevant is when a web page contains the same keywords as your search query. If these keywords appear on the page, or if they appear in the titles or body of the text, the information is likely to be relevant. In addition to simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to search queries. We convert this data into signals that help our machine learning systems better estimate relevance.”
What is off page SEO?
Off-page SEO strategies are actions taken away from your website. Things we can do for you where we don’t change the content on your pages.
The biggest component of off-page SEO will be backlinks. This is where third-party websites, which are relevant to your business and have good page authority, put a link on their site that leads to you. Through this process, Google transfers some of its page authority to your website, thus raising the level of Google’s SERP.
Other off-page SEO could include:
- Social media marketing.
- guest blogging.
- Brand building.
If you have great content but no ranking, you can lose out on similar pages as the ones you own.
What is Technical SEO?
Technical SEO “Adequate technical action is being taken with the intent to improve search results,” says Moz’s Ross Jones.
Technical SEO can include indexing your website in a way that makes it easier for Google’s web bots to crawl and index your site.
Do you want to know how Google crawls your site?
Technical SEO can include reducing the image file size on your site (technically on-page SEO), so your web page loads faster.
It also includes optimizing your websites for mobile use. Google is keen on this metric for page rank now that a lot of people are using mobile devices to search and navigate the web.
What are the most important SEO factors of 2021?
According to the Grow Hack Scale website, the top 10 Google SEO ranking factors for 2021 are:
- Relevant high-quality content — on-page SEO.
- Solid Keyword Strategy — Off Page SEO.
- Safe and Trustworthy Website — Technical SEO.
- High Quality Backlinks — Off-Page SEO.
- Mobile Compatibility — Technical SEO.
- Optimized Images — On-page SEO.
- Fast Website Speed – Technical SEO.
- Great Site-wide User Experience – Technical SEO.
- Domain Authority — Off-Page SEO.
- Coding Scheme — Technical SEO.
This list changes according to different trends every year, And the opinion of some different people. In 2020, backlinks are ranked third on the list in terms of importance.
SEO is more complicated than just finding and using the right words. As the content is #1 on the list, however, there are many factors behind this #1 spot that you need to consider.
Only with a comprehensive mixture of all three types of SEO, will you see positive results in the SEO game.
Get in touch with us if you want to know more about search engine optimization (SEO) and sign up with us to raise your Google rankings.