Today we’re going to talk about The Secrets to The Best CONTENT MARKETING TOOLS of 2022 And all the details you find in this article.
The Best Content Marketing Tools of 2022
Secrets to content marketing tools of 2022
Content marketing tools
While no content marketing tools can replace a strong strategy and talented humans, having the right set of technology can definitely help you get the job done better, easier, and more efficiently.
There are hundreds of content marketing tool available – cheap or some free – and some very expensive. They also serve many different purposes, from content thinking to production to promotion, optimization, and more. The content marketing tech landscape is growing every year.
This is exciting, because it means that if you have a problem, you will likely find a software solution to help you solve it. But it is also overwhelming. How do you know which of the hundreds of tools is worth trying?
This post will help explain those decisions to you. We’ll outline the best content marketing tools available right now.
Best Content Marketing Tools
- Google DOES
- air table
- Google Analytics
- Google Optimization
- Adobe Photoshop
- stock. IM
1. Marketing Center
Content Marketing Tools: Marketing Center Best for: Consolidating multiple content marketing tools into one central location.
What we love: HubSpot’s suite of tools and systems grows alongside your business, allowing you to scale seamlessly.
HubSpot offers several content marketing tools, many of which are free to try. These include:
- Powerful Form Builder
- Popup Tools
- Live chat and chat bots
In addition to free content marketing tools, if you want really to build a growth machine, HubSpot has a world-class content management system and the most powerful automated marketing a platform in the industry and allows you to centralize everything within a free CRM. This means that at every level of company growth, HubSpot has a solution that can help you to build your own content marketing program.
HubSpot has also makes products for sales and service teams. As such, it can really be the ground control of your entire business.
Content Marketing Tools: WordPress
Best for: Blogging, creating portfolios and publishing editorial content.
What we love: The customizable templates are easy to use, allowing users to quickly create a website. Plus, it integrates with several plugins to take your business to the next level.
WordPress is the most widely used content management system(CMS) in the world. Search Engine Journal reports that WordPress powers about 39.5% of all websites on the web.
Social proof can at times lead us astray, but in this case, WordPress turns out to be a very powerful tool, both in the early stages and during the development of your content marketing program (and used by sites like The New Yorker and The Next Web).
WordPress is, at its core, an open source content management system that allows you to host and build websites. You can host your site yourself or host it via WordPress.com. WordPress has plugin architecture and a template system so you can customize any website to fit your business, portfolio, blog or online store.
It is a highly customizable widely and platform used by bloggers.
3. Google Docs
Content Marketing Tools: Google Docs
Best for: collaborating and Editing with content writers.
Why we love it: It’s free, widely used, and simple to start with. If you can use word processing apps, Google Docs is a must.
Google Docs for content marketing uses what a chef’s kitchen is: it’s where all the work is done before the final presentation.
Personally, I don’t know of any content marketer who doesn’t use Google Docs to craft their articles. It is the best platform for long shot collaboration, but it is also easy to use and has an enjoyable user experience.
You can easily share documents with your teams with just a few clicks. Additionally, you can grant edit access to specific people and view their comments using the Suggestions and Comments features.
Additionally, you can usually find a way to upload Google Docs directly to your content management system. In the case of HubSpot, you can do this by default. If you can use WordPress, you can use a tool like Wordable to help you out.
Google Docs is free, ubiquitous, and fun to use. There are not many reasons not to use it.
Content Marketing Tools: Airstory
Best for: Writing academic papers & collecting research.
Why we love it: Put writer’s block on hiatus with Airstory. This app easily organizes and exports your notes, ideas, and research all in one place.
If you want to step up your writing and collaboration game, Airstory is an even more powerful platform for writers. If you find yourself scrolling a lot between Evernote, Google Docs, and Google Drive, and it seems like you always have a hundred tabs open for searching, it might be time to look into Airstory.
It helps you to save quotes, images and multimedia and drag and drop them into any writing application. As such, it’s a great tool for collaboration, but also for writers
Content Marketing Tools: Grammarly
Best for: Editing and proofreading pieces of content before publishing.
Why we love it: Grammarly works across multiple media, from email to documents to social media.
Grammarly has changed the game for me. I’m naturally not what we might call a “detail focus”, so if it weren’t for talented editors, you’d be ripping me off by now for the many grammatical errors littering my articles.
However, grammars reduce the error rate by 50-80% more likely. I still make some mistakes, but to a large extent, Grammarly protects me from embarrassment (not only when writing articles, by the way – it also works with social media and forum comments).
Their browser extension works with browser Chrome, Safari, and Firefox, and offers ground-breaking rules and a numbering plan for free.
Content Marketing Tools: Yoast
Best for: Writing for Search Engine Optimization.
Why We Love It: Yoast is easy to use and one of the best WordPress SEO plugins out there.
Yoast is one of my favorite tools for writing SEO focused content.
It is a kind of “all-in-one” SEO plugin for WordPress that helps do almost everything, including optimizing content for keyword, previewing and editing meta descriptions and URLs, extracting technical SEO tasks, and suggesting relevant internal links. Simple red, green and yellow indicators make it easy to see if you’ve optimized your page correctly, or what could use more work.
They have over 9,000,000 downloads, 4.9 out of 5 stars in the WordPress marketplace, and only anecdotally everyone I know who uses WordPress uses Yoast. It’s just a great plugin.
Content Marketing Tools: Buzzsumo
Best for: Conducting content research and tracking performance metrics.
Why we love it: Buzzsumo takes the guesswork out of influencer marketing and content curation, and it’s a bonus for those short on time.
Buzzsumo is a great multipurpose content marketing research tool.
One of the main things it can do is help you analyze the best performing content for any topic or competitor. You can see metrics like social shares, backlinks, and influencers who share a specific piece of content.
For content strategy needs, Buzzsumo can also be used to find topics that are trending across different platforms and the types of headlines that have the most traction with engagement.
They also have great influencer reports so you can learn about thought leaders in a particular subject area.
Content Marketing Tools: Ahrefs Best for: Complete keyword research.
Why we love it: Ahrefs can be used for basic search engines optimization (SEO) research, but also handle more in-depth projects such as performance reports. These reports can be set to the tempo of your choice so that you are always in the know.
Ahrefs is my personal favorite search engines optimization (SEO) tool, and I use it almost every day. It’s great for everything from tracking your keyword rankings to analyzing your competitors’ keywords and traffic, and more.
Every time I think that mastered the full functionality of Ahrefs, I find a new feature that surprises and delights me. The basics, like keyword research or a site analyzer, are great. But I also like reports like ‘top pages’ (where you can analyze the most valuable pages on a web site), or ‘content gap’ (where you can see what competitors rank as they don’t).
Content Marketing Tools: Vidiard
Best for: Create videos for B2B marketing, digital marketing, and content creation.
Why We Love It: Vidyard’s analytics and personalization features not only help companies understand how their content is performing, but also show how to take advantage of it to enhance engagement.
Vidyard is a video marketing platform that helps you host, share and promote video content on your site.
They also have a sales solution to help you close more accounts, but the marketing solution is the most I’m used to. Vidyard’s video analytics are powerful, you can run A/B tests, customize videos, and you can even portal videos in a certain length of time to help attract leads.
Additionally, they can easily optimize your videos for search engines optimization (SEO) and integrate with multiple CRM, email, and social platforms.
Content Marketing Tools: Loom
Best for: Creating video presentation and tutorials.
Why we love it: Loom is versatile and easy to use. Use it to easily answer questions or explain complex topics that require visual assistance.
Loom is a tool that I started using recently, but at this point it’s an essential tool for me.
It’s a simple tool, but it has powerful use cases, beyond content marketing. What it does is allow you to create, edit and record your screen and share videos. For content marketing, I like this one, because I can create and include tutorials for technical hows.
Organizationally, I like it too. It’s great for communicating quick questions or explaining concepts to other team members (without the need for a full, simultaneous meeting).
Content Marketing Tools: Trello
Best for: task tracking and project management.
Why we love it: Trello puts all of your team’s projects in one place and can be customized enough to grow according to your changing needs.
When really you start producing content, you’ll need some way to manage the process. This is especially true if you work with many writers or guest writers.
My favorite tools for this is Trello.
Trello is a simple kanban project management tool, which means that it can be used for many purposes. In fact, I’ve used it for many things, such as growth experiments, sales pipelines, and product feature roadmaps.
Content Marketing Tools: Air Table
Best for: Task and database management.
Why we love it: Airtable is great for storing a lot of data (hello, spreadsheets) in one place and using custom filters to sort it.
Airtable is another project management tool, although it is a bit more complex (although also customizable). It’s like a mix between Sheets and Trello. Again, with Airtable, the use cases abound, but I really like it for two purposes of content marketing:
- editorial calendars
- Marketing Campaign Tracking
- Influencer/Writer Management
13. Google Analytics
Content Marketing Tools: Google Analytics Best for: Understand audience and track site metrics.
Why we love it: Google Analytics is ubiquitous, free, and easy to use. Use it to see how people find your site and monitor visitor behavior.
When talking about content marketing tools, you can’t leave the analogy out of the discussion.
Sure, you can get some good ideas from SEO tools like Google Search Console as well as pre-listed tools like Ahrefs. But you will also need a digital analytics platform to be able to track business metrics.
The Google Analytics platform is one of the most widely used on the Internet. Because of its ease of use (at least the basic configurations), it is considered free. Two big benefits.
However, it is also very powerful if you are technical and know how to set up the proper configuration. Not only can you track goals, such as form submissions or product purchases, but you can also set up behavioral events, such as scroll depth.
And best of all, you don’t have to do much to access all this data. Simply set up your Google Analytics account, copy the provided code to your website, and you’re ready to go. Google Analytics will automatically start tracking data from your website.
Content Marketing Tools: Hotjar
Best for: Understanding visitor behavior on your web site.
Why we love it: Hotjar tools allow business owners to get an accurate reading of how visitors experience their site. It’s great for designers, marketers, and researchers.
Hotjar is I prefer user experience analysis tool. It has some qualitative tools, such as on-site surveys, surveys, and session replays. Where Google Analytics can help you uncover the “where” and “what” of user behavior, Hotjar tools can help you get started with understanding the “why”.
In addition, they also provide some quantitative tools such as heat map. These allow you to get a good visual of where your visitors are clicking and browsing.
One use case that HotJar (outside of CRO) likes is to have interesting content ideas:
Content Marketing Tools: Hotjar
In the example above, follow-up questions are asked based on users’ answers to a previous question. Their responses can then be used to inform your content marketing going forward.
15. Google Optimize
Content Marketing Tools: Google Optimize
Best for: A/B testing of changes to your site pages.
Why we love it: Google Optimize harnesses the power of its analytics and statistical tools to help companies find what your visitors interact with the most and focus on areas that need improvement. Statistical modeling tools simulate the real-world performance of any tests you want to take.
We have a quantitative digital analytics tool (Google Analytics) and a qualitative insights platform (Hotjar), so we should know a lot about our readers and our website at this point. But what if we want to make a change to landing pages or our blog?
My background is under optimization so if there is enough traffic, I’d like to set up A/B tests for site changes.
There are many tools available for that, but I wanted to include Google Optimize because it’s free. It’s also a good starting option to get used to. If you want to explore other options, here is a good article comparing market solutions. But Google Optimize tool is a great start.
Content Marketing Tools: MutinyBest For: Customizing B2B Sites.
Why we love it: Mutiny leverages smart AI-powered technology to help guide content recommendations. Website customization features allow users to quickly change their website and see results in real time.
A/B testing is one thing; Personalization is also a fun way to explore.
When A/B testing is a controlled experiment with a limited time horizon, customization allows you to deliver different unique experiences to subsets of your audience at large.
For example, you can target mobile users with different popup forms. Or you can target visitors who have read three blog posts with an offer of a particular eBook. Additionally, you can target people who scroll 75% down on a specific blog post with an in-text CTA.
The options are endless, limited only by your time, creativity, resources, and prioritization.
Anyway, Mutiny is my best favorite platform in this space. It’s built for B2B, so if you’re into e-commerce, you might want to take a look at another tool like the CMS Hub. But Mutiny is a good and promising new player with a lot of functionality.
Content Marketing Tools: StocksIM
Best for: Stocked stock photos and free stock photos.
Why We Love It: TheStocks.IM gathers several free stock photo sites in one place, saving you time.
Most good content marketing involves images, so it only makes sense to include a stock image site here in our list of content marketing tools.
I love TheStocksIM because it bundles several free stock photo sites, including Unsplash (my favourite) and Pixabay. Simply type the topic or item you’re looking for in the search box, and it will pull images across all platforms it comes from.
Content Marketing Tools: Canva is
Best for: Design your own marketing materials.
Why we love it: Canva’s intuitive user interface allows design beginners to easily create infographics and other materials suitable for print materials, social media posts, and blogging platforms.
What about cases where the stock image doesn’t cut it and you want to create your own?
Canva is a great options here.
With Canva, you don’t really need to have excellent graphic design skills. I’m a terrible designer, and I can make decent looking graphics with Canva. It is really designed for ordinary people.
This tool is great for all types of content marketing images, such as social media images, blog cover images, Twitter cover images, etc. It is suitable for all purposes.
Start with one of their templates or create design new from scratch. If you can drag and drop, you can create textures with Canva.
19. Adobe Photoshop
Content Marketing Tools: Photoshop
Best for: Photo editing, custom material design.
Why we love it: The uses of Photoshop are endless. Mastering this design tool will make your materials look professional and give you more independence in the types of designs you can use.
Now, what if you want to create your own images, but are actually good at graphic design?
In this case, that’s where Photoshop is the gold standard. It’s great for photo editing as well as creating images like Facebook photos, blog cover photos, and even screenshots tutorials.
I find that a little skill in Photoshop goes a long way. Mastering Photoshop will allow marketing and businesses teams to create designs and materials tailored to their needs rather than being tied to a specific template or layout.
Content Marketing Tools Won’t Save a Bad Content Strategy …but it will definitely help you get the job done faster and more effectively.
Although there are many Secrets to The Best content marketing tools out there, this list summarizes the best tools for most marketing needs. Try them and watch them enhance your content creation strategy and execution.