Elements content marketing strategy ensures that you will help you drive more traffic, increase conversions, and truly establish your brand online.
We evaluated the most successful content marketing strategy to come up with seven key elements that you can apply to you.
elements Content Marketing Strategy
Content Marketing Strategy
- Set smart goals.
- Define your KPIs.
- Choose your content channels.
- Select the type of content.
- Create and distribute content.
- Analyze and measure results.
You can think of your content marketing strategy as you would your content marketing plan – let’s dive into the steps you want to work through in order to develop an effective strategy.
1. Setting SMART goals.
The first part of your content marketing strategy is setting SMART goals. These should be specific to your business – they are likely to compliment your marketing and company goals more broadly.
Here are some examples of SMART goals:
- Improve brand awareness.
- revenue increase.
- Increase conversions.
- Improve brand loyalty.
- Increase customer engagement.
- Building relationship and trust between potential clients and clients.
- Attracting strategic partners.
2. Define your KPIs.
Next, set Key Performance Indicators for your SMART goals. KPIs are measurable data points that you can use to measure your actual performance against your goal.
3. Determine the type of content.
Next, choose the type of content you will create. To do this, start by thinking about your buyer personas and target audience.
Answer the following questions about your target audience to help you narrow down the right types of Content is their own:
- What do they need from you?
- Why do they need your product or service?
- What challenges are they looking to overcome?
- Where do they spend their time?
- How can you help them succeed?
4. Choose your content channels.
For some types of content, the channel you need to work with will be obvious. For example, if you create content on Facebook, your channel will be the same social platform.
5. Determine the budget.
Now, determine your budget. Think about the type of content you create and the channels you market that content to.
Next, ask yourself the following questions to determine your budget:
Do you need to purchase any content creation software or technology (such as graphic design software like Adobe Photoshop, a Canva subscription, a camera to take high-quality photos and videos)?
Do you need to hire any content marketers or designers (eg artists, writers, editors, designers)?
Do you need to pay for advertising space?
you need access to specific tools or resources to improve or measure your type of content?
Make note of how your responses affect your budget – whether it is an increase or decrease in what you may have already estimated.
6. Create and distribute content.
Create and distribute your content so that members of your audience can consume it – and possibly convert. To ensure content continues to be produced and shared among potential clients and clients, use a social media calendar or an editorial content calendar.
This will help your team stay on top of all the content that is being created as well as allow you to schedule it in advance.
7. Analysis and measurement of results.
Finally, analyze and measure your results so you can make any necessary in to boost your content marketing efforts and reach more audience members.
Look at your SMART goals and KPIs to determine the success of your content marketing strategy. Did you achieve your goals and KPIs? Were you close to reaching them, or are you far from your estimations?
Here are more tools to help you with your content marketing strategy analytics and results: